Interactive & UX Design
Digital Transportation Network (Show Media)
Overview
Show Media's Digital Transportation Network is a network of digital tablets installed in NYC executive black cars. Live updated articles are circulated with ad content and passengers can also view weather forecasts, stock prices, live flight information, sports scores, and movie trailers.
Reaching a niche audience of high HHI and executive business passengers, advertisers include Cadillac, Christian Dior, Emirates Airlines, Embraer Aircrafts, HSBC, Showtime, and Porsche to name a few. Advertisement opportunities included rotating still advertisements, animated banners, and fully-interactive custom microsites.
My Role
Designed user experience features, led the conception and design of targeted ads, custom microsite demos and proposals for meetings, did quality assurance testing, managed advertisement placement and rotation in back-end CMS.
MTOUCH (Merel Technologies)
Overview
The mTouch interactive coffee table form Merel Techonlogies allows businesses to provide their customers with an array of multi-touch-based interactive experiences featuring their brand. With the 32" LCD screens and 20+ simultaneous touchpoint capability, multiple users can simultaneously view content on the larger-than-life interface. Available applications include Media Table, mTransit, mConcierge, mListings (real estate app), mCollaborate (creative presentation/collaboration tool), and interactive directory (for malls or large stores).
My Role
Designed UX and interface design for multi-touch applications. Branded, designed and managed web, print, and tradeshow promotional campaigns. Designed working applications for various proposals to large-scale corporate clients such as WalMart and Samsung. Oversaw product development and managed orders and customer relations with clients.
MEDIA TABLE (Merel Technologies)
Overview
MediaTable allows users to interact with pictures, videos, magazines, and more on a multi-touch coffee table platform. Media elements from the table can be shared or instantly transfered to users' Bluetooth enabled phones by placing it on the table, entering a PIN, and dragging the media right into their phone.
My Role
Concepted, designed and branded front and back-end user experience and interfaces for the mTouch application.
MTRANSIT (Merel Technologies)
Overview
The mTransit app was designed for a modified, double-sided mTouch table to be installed in the New York City subway system. Subway passengers can plan their trip on an interactive multi-touch map of New York. Relevant service changes are accounted for and useful local information such as local attractions and store advertisements are displayed upon search. The mTransit interface doubles as an animated, interactive billboard that generates "per touch" ad revenue, providing a much more engaging subway advertising experience for users. In the example shown the screen at rest is a billboard for Iron Man 2. Various media can be interacted with, shared, or even downloaded to the user's phone. If users are interested in seeing the film they can find local theaters and show times and buy tickets right on the spot.
My Role
Concepted and designed UX and GUI for the prototype software demo. Worked with development team doing QA and usability testing. Art directed photography and promotional materials for a pitch deck.
MCONIERGE (Merel Technologies)
Overview
mConcierge allows hotel guests to find out information about their surroundings on the mTouch table using multi-touch gestures. Guests can see a calendar of local events, view an interactive map of the hotel or establishment, access a multi-touch map to get directions, browse restaurant menus, and get weather and travel information.
My Role
Concepted, designed, and branded front and back-end user interfaces for the mTouch kiosk application. Worked with development team doing QA and usability testing.
MIsrael (Merel Technologies)
Overview
mConcierge allows hotel guests to find out information about their surroundings on the mTouch table using multi-touch gestures. Guests can see a calendar of local events, view an interactive map of the hotel or establishment, access a multi-touch map to get directions, browse restaurant menus, and get weather and travel information.
My Role
Concepted, designed, and branded front and back-end user interfaces for the mTouch kiosk application. Worked with development team doing QA and usability testing.
mDirectory (Merel Technologies)
Overview
The mDirectory is a turn-key solution for retail spaces to provide in-store navigation that highlights current sales and promotions in an exciting multi-touch environment.
My Role
Concepted, designed, and branded front and back-end user interfaces for the mTouch kiosk application. Worked with development team doing QA and usability testing.
Social Passport (Merel Technologies)
Overview
The Social Passport system allows users to interact with social media via a QR code. When you create your Social Passport you can present it at different venues and businesses to like, check-in, and tweet about their products and services, often for special perk rewards. The QR code can be printed or texted to your phone right from the web set-up page so there is no need for a smartphone.
My Role
Created the Social Passport brand, designed user interfaces for the smartphone app and website. Worked with developers on quality assurance and usability testing. Created advertising materials and informational animated video.
