Out-Of-Home Advertising
SHOW MEDIA LIVE
Overview
Show Media's "Live" network specializes in dazzling vehicle-based out-of-home promotions. Show Media Live has built a massive national network connecting the top most culturally influential festivals and conferences (Comic-Con, Sundance, CES, Coachella, etc.) to help connect brands and influencers when they are most receptive to new things. The network helps brands to increase their footprint and raise awareness of their products and services.
My Role
Concepting and design of campaigns and proposals, production, photography, videography, editing and post-campaign reports
Bravo - "Interior Therapy" (Show Media)
**Nominated for 2013 Obie Award**
With 10 branded "Interior Therapy" SUV’s parading the streets of NYC, Show Media delivered passengers to their destinations at no cost. The SUV interiors were completely transformed, each representing a different design concept, allowing for the passenger to have an unparalleled experience while boosting one’s mood. Tablets were installed in the SUV’s that gave riders a preview of the new show. Brand Ambassadors, fitted in Interior Therapy clothing, assisted the event in handing out flyers and riding in the passenger seat during every ride in order to answer questions and relay appropriate show information.
"Bohemian" Interior
"Moroccan" Interior
"Glam" Interior
"60's Mod" Interior
"Aspen Ski Lodge" Interior
Ray-Ban - SxSW Experience (Show Media)
Show Media promoted Ray-Ban's "Envision" campaign at SxSW with a rockstar-styled tour bus full of activities for festival-goers. Participants could create a pitch video for their Envision idea, make their own custom postcard, custom coffee, and record a short clip of themselves rocking out to be turned into a paper flipbook on site. Guests could even make their mark on the bus itself with the "Envision Wall".
Victorinox - SoHo Store Launch (Show Media)
Show Media branded 10 taxis with Victorinox Swiss Army creative in Manhattan in honor of their new SoHo store. Along with a team of 10 ambassadors distributing thousands of flyers directing SoHo shoppers to the new store, 2 Victorinox Swiss Army “Drop Boxes” and 200 posters were on the streets to add a larger footprint. The branded taxis gave complimentary rides to customers who purchased more than $150 of goods from the Victorinox Swiss Army store.
Nautica - Father's Day (Show Media)
Show Media branded 10 Jeep Wranglers gave complimentary rides to commuters from both Grand Central and Penn Station, as well as shoppers at Macy's and Lord & Taylor. With a team of 10 brand ambassadors, thousands of coupons, and product samples, Nautica was able to give the riders and NYC pedestrians something to talk about. As passengers entered the jeeps, they were able to use an interactive tablet that featured a promo video as well as access to Nautica's website, allowing them to view various items. The vehicles were even featured on Pix11's morning news broadcast.
